Thursday, August 2, 2007

You Can Practically Hear the Sound of Elle Magazine Choking As I Write This

Today in the Styles section, the NY Times is mean to Elle:

"THE most glamorous thing about the offices of Elle magazine is that they have an excellent view of Condé Nast, eight blocks to the south, where Vogue and GQ and Vanity Fair exist in movie-set-worthy splendor and Town Cars idle in perpetuity," the story begins.

Funny, but true. The Elle offices do have an accounting firm/government building feel to them. And to the north there is a lovely view of the Hearst Tower, which is even lovelier inside, and it makes you frown because you are reminded that you do not work there.

Hachette is kind of a shaky, precarious place to work. Like you feel you could be shut down any second. Trust your intuition on that one; you will be.

Even Elle, Hachette's prima donna child, has gotten screwed lately: "In Elle’s transition to a post-Gilles Bensimon era, it has been plagued by reports of budget cuts, canceled trips for editors to the couture shows in Paris and reduced access to car services. Twenty of its 59 editorial staff members and freelancers on the masthead have departed this year..."

Isn't Nina Garcia still there? Why hasn't she left yet? And it's kinda like, if you're Hachette, why would you screw with Elle, your best known magazine? Seriously, if Elle goes away, what have you got left? Car and Driver? That's depressing.

I would like to end with this quote from the story:

"“Vogue represents the ideal of fashion,” said Italo Zucchelli, the men’s designer for Calvin Klein. “Elle is for real people. It does its job, but I never read it.”

Ouch.

Elle Has a Little Work Done

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