The Pad Condos: Everyone's on the Same Cycle!

So I just learned that there's a new condo building in Williamsburg called "The Pad." Which to me sounds like a maxi pad. But whatever. So I thought I'd check out their Website (not b/c I will ever be able to afford a condo—and if I could, I wouldn't live somewhere named after a feminine product—but for fun!). And, ta-dah! Their intro page has three red dots parading against a white background! It looks like a period commercial. How did NO ONE CATCH THIS? Did Kotex do the Web design for "The Pad"? This should win some sort of worst-marketing-ploy-ever award.